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Senior PPC Strategist – B2B Lead Generation & Growth

  • Remote
    • Toronto, Ontario, Canada
  • PPC

Job description

WHO WE ARE:

Jumpfactor is an award-winning, 7-time Growth500 Fast-Growing Agency specializing in B2B services and technology marketing. As a fast-paced, high-performance digital marketing agency, we thrive on innovation, strategy, and measurable results.

We’re looking for driven, resourceful professionals who take ownership of their work, love building and optimizing, and have a passion for delivering exceptional outcomes. If you’re someone who enjoys solving complex problems, pushing boundaries, and leading in the ever-evolving digital landscape, Jumpfactor is the place for you.

ROLE OVERVIEW:

Jumpfactor is seeking a Senior PPC Manager who is both a strategist and a hands-on leader, skilled in building, optimizing, and scaling paid media campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Reddit Ads, Quora Ads, and more. The ideal candidate is analytical, results-driven, and passionate about maximizing ROI.

You will own paid ad strategies, executing campaigns from scratch and revitalizing existing ones. In addition to optimizing performance, you'll lead and mentor a PPC team, refine processes, and ensure campaigns align with business goals. Experience within the B2B IT, MSP, and digital marketing niche is essential. If you thrive in a fast-paced, accountable environment and are driven by measurable success, this role offers an exciting opportunity to make an impact.

JUMPFACTOR’s CORE VALUES:

  • Be STRATEGIC

  • Be PASSIONATE

  • Be TENACIOUS

  • Prioritize LEARNING

  • Embrace TEAM

  • Maintain INTEGRITY

WHY EMPLOYEES LOVE JUMPFACTOR:

  • Very competitive compensation package.

  • 100% Remote work.

  • You will work with a very skilled international team.

  • Endless growth opportunities and career advancement.

  • Performance-based bonuses that recognize your impact.

  • Access to paid training, courses, events, and conferences.

  • Enjoy paid social events that foster team camaraderie.

  • Engage in weekly learning programs to stay ahead.

  • Harness state-of-the-art technologies and tools for excellence.

WHO YOU ARE:

  • 5+ years of experience in PPC management across multiple platforms.

  • Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads.

  • Experience with Reddit Ads and Quora Ads for B2B lead generation and brand awareness.

  • Strong experience managing B2B campaigns in the IT, MSP, and digital marketing sectors.

  • 2-3 years of experience leading a PPC team and managing workflows.

  • High proficiency in English communication (spoken and written).

  • Ability to work EST business hours (Monday - Friday, 9:00 AM - 5:30 PM).

  • Deep understanding of tag management, tracking, and retargeting strategies.

  • Strong analytical skills and experience with data-driven optimization.

  • Familiarity with SEO, CRO, and the broader digital marketing ecosystem.

  • Able to communicate technical PPC concepts effectively to clients and manage difficult conversations.

  • Experience in collaborating with account managers to ensure client satisfaction and campaign success.

  • Passionate about owning campaigns and driving exceptional results through strategic PPC initiatives.

PPC MANAGER POSITION DETAILS:

PPC Strategy & Execution

  • Develop and execute multi-channel PPC strategies tailored for B2B lead generation.

  • Manage and optimize search ads (Google & Bing) to maximize quality leads and conversions.

  • Oversee display ad campaigns to build brand awareness and capture mid-funnel traffic.

  • Design and manage retargeting strategies to nurture leads and drive conversions.

  • Create, test, and optimize social ad campaigns across LinkedIn, Facebook, Instagram, and Twitter/X.

  • Launch Reddit and Quora Ads to engage niche B2B audiences and position the brand as a thought leader.

  • Identify high-intent keywords for search campaigns while refining audience targeting for social ads.

  • Implement A/B testing on ads, landing pages, and bidding strategies.

  • Maintain and refine negative keyword lists to improve ad relevance and efficiency.

Team Management & Process Optimization

  • Lead and coordinate work for junior PPC team members.

  • Ensure adherence to SOPs and best practices for PPC execution.

  • Collaborate with content, SEO, and sales teams to align PPC efforts with broader marketing goals.

Performance Tracking & Reporting

  • Monitor and optimize budget allocation and bid adjustments for maximum ROI.

  • Track KPIs, CTRs, conversion rates, cost per lead (CPL), and ROAS to assess performance.

  • Produce detailed performance reports and dashboards for leadership.

  • Identify and mitigate click fraud risks and optimize ad spend efficiency.

  • Stay up-to-date with PPC, SEM, and ad platform trends, incorporating new tactics as needed.

JOB TYPE:

  • Full-Time (40 hours per week, Monday to Friday, 9 am to 5:30 pm EST)

  • 100% Remote

NEXT STEPS:
If you're enthusiastic about this opportunity and feel confident in your abilities, we encourage you to apply.


Successful candidates will proceed to the next stage of our hiring process, which includes completing two assessments: a personality test and a PPC technical assessment. These assessments are designed to provide us with a comprehensive understanding of your skills, capabilities, and fit for the role.


We look forward to reviewing your application and potentially welcoming you to our team!

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